Presentation script

Strategic communication is all around us—whether it’s encouraging healthier habits, pushing a political message, promoting a product, or asking for social media engagement. These messages are carefully crafted to persuade target audiences to take action.

For this assignment, you will create a short video presentation (5–7 minutes) identifying and explaining two examples of strategic communication that you have personally encountered in your own life. These examples can be from advertising, social media, public health campaigns, political messaging, or any other context where someone is trying to persuade an audience to act.

In your video, be sure to:

Clearly describe each example. Explain what the intended audience is and what behavior or action is being encouraged. Briefly discuss whether you think the communication was effective and why.