pr plan
2 years ago 16
PRPlanningWorksheet-1.docx
ZensBrandBookGroup2.pdf
PRPlanningWorksheet-1.docx
How to Write a Public Relations Plan – Where to Start - Worksheet
Overall Situation / Introduction The opening section provides the situation overview/background and introduces the PR campaign’s purpose.
Overall Goals. What is the overall goal(s) of the public relations plan?
Objectives for Target Audience. Provide “SMART” objectives – Specific, Measurable, Attainable, Relevant, Time-bound (audience specific too).
Target Audience(s). Who is the target audience. Who do we need to reach?
Target Audience 1
Objective 1a Objective 1b
Target Audience 2
Objective 2a Objective 2b
ZensBrandBookGroup2.pdf
Brandbook
Table of content
Brand Attributes 3
Tone of Voice 4
Messaging 5
Master Logo 7
Logo Variation 8
Logo Usage 9 Typography 10
Color Palette 11
Icons or illustrations 12 Brand Application 13
Brand attributes
How should we identify the Zen's？
Unique
Sustainability
Durability
Comfortable
Innovative Page 03
Tone of Voice
Welcoming: Zen's is a brand that caters to consumer needs by offering a diverse platform. The furniture provided by this brand is designed to create a comfortable and warm resting space for young individuals living independently.
Trustworthy: Zen's is a brand consumers can trust. Zen's is committed to excellence and consistently delivers high-quality furniture that not only meets but exceeds our customers' needs and expectations.
Friendly: The furniture provided by the Zen's brand is meticulously designed to cater to the diverse preferences and ideas of different users. Our goal is to offer consumers furniture that not only meets their functional needs but also resonates with their individual tastes and preferences. Page 04
Messaging Tagline: Embrace your space
Keywords to use: Simplicity, Functionality, Eco-Friendly, Portability, Urban Living, Minimalist Style
Key messaging: Message triangle
Empower your space with simplicity
Portability and Ease
Eco-Friendly Materials
Minimalist and Functional Design
Page 05
Messaging
Empower your space with simplicity
Portability and Ease
Eco-Friendly Materials
Minimalist and Functional Design
Minimalist and Functional Design： The focus is on minimalist aesthetics combined with practical utility. Each product, from folding furniture to space-efficient lamps, is designed to be both visually appealing and highly functional, catering to the needs of those seeking to optimize their small living spaces without sacrificing style.
Eco-Friendly Materials： This emphasizes the commitment to sustainability by using materials that are not only durable and recyclable but also kind to the environment. Choosing merino wool, eucalyptus leaves, and other sustainable resources reflects a dedication to reducing the carbon footprint and supporting eco-friendly living choices.
Portability and Ease： Highlights the practicality of the products, which are designed to be lightweight and easy to move. This feature is crucial for urban dwellers who may frequently change living situations or need to adapt their space for multiple uses. It speaks to a lifestyle that values flexibility and ease of use.
Page 06
Master Logo The logo reflects the tone of the brand and the overall shape of a house, showing the brand's business model of designing and selling furniture. The roof of the house is a distortion of the letter n. The lower part of the house is a morphed letter, which can be seen as either a z or an e. Then, underneath the logo is the handwritten Zen's, which reflects the brand's minimalist yet unique approach. Finally, the overall logo is folded to convey the idea of portable, foldable design furniture and the brand's tagline: Unique furnishings for urban and personal life.
Page 07
Logo variation
Zen's logo is available in both dark and light color settings, each suitable for different applications. The black and white colors represent simplicity, while the gray symbolizes mystery and calmness.
Page 08
Logo usage
5x1x 1x
6x6x
1x 1x5x The Logo’s minimum width is 270 px
Minimum Width
Maximum Width
There is no maximum width defined for this logo
Page 09
Typography
As a Typography, we chose Amsterdam, a handwritten form with a unique character. At the same time, it is a visually clashing typeface that reminds customers of Zen's brand at first glance.
Amsterdam
Paragraph font
A B C D E F G H I J K L M
N O P Q R S T U V W X Y Z
1 2 3 4 5 6 7 8 9 0
a b c d e f g h i j k l m n o p q r s m u v w
x y z
Italic: Embrace your space
Page 10
Color palette
HEX 000000 RGB 0,0,00 CMYK 93,88,89,80 Lab 0,0,0
HEX FFFFFF RGB 255,255,255 CMYK 0,0,0,0 Lab 100,0,0
HEX A6A6A6 RGB 166,166,166 CMYK 0,0,0,35 Lab 68.118, -0, -0.006
In the use of colors, Zen's uses three colors, black, white, and grey, which are in line with the brand's attributes of simplicity and eco-friendliness, and at the same time can bring users a comfortable visual experience. Page 11
Icons or illustrations
This will be the Zen's app icon, minimal and anthropomorphic, and users can also
customize their favorite Zen's icon.
Page 12
Application
Product Concept Product Concept Page 13
Application
Exprience Stroe Concept Couch Design Concept Page 14
Application
Product Concept Product Concept Page 15
Application
Mechandise Hoodie Merchandise Hat Page 16
Embrace your space
Business Card
Application
Page 17
PRPlanningWorksheet-1.docx
How to Write a Public Relations Plan – Where to Start - Worksheet
Overall Situation / Introduction The opening section provides the situation overview/background and introduces the PR campaign’s purpose.
Overall Goals. What is the overall goal(s) of the public relations plan?
Objectives for Target Audience. Provide “SMART” objectives – Specific, Measurable, Attainable, Relevant, Time-bound (audience specific too).
Target Audience(s). Who is the target audience. Who do we need to reach?
Target Audience 1
Objective 1a Objective 1b
Target Audience 2
Objective 2a Objective 2b
ZensBrandBookGroup2.pdf
Brandbook
Table of content
Brand Attributes 3
Tone of Voice 4
Messaging 5
Master Logo 7
Logo Variation 8
Logo Usage 9 Typography 10
Color Palette 11
Icons or illustrations 12 Brand Application 13
Brand attributes
How should we identify the Zen's？
Unique
Sustainability
Durability
Comfortable
Innovative Page 03
Tone of Voice
Welcoming: Zen's is a brand that caters to consumer needs by offering a diverse platform. The furniture provided by this brand is designed to create a comfortable and warm resting space for young individuals living independently.
Trustworthy: Zen's is a brand consumers can trust. Zen's is committed to excellence and consistently delivers high-quality furniture that not only meets but exceeds our customers' needs and expectations.
Friendly: The furniture provided by the Zen's brand is meticulously designed to cater to the diverse preferences and ideas of different users. Our goal is to offer consumers furniture that not only meets their functional needs but also resonates with their individual tastes and preferences. Page 04
Messaging Tagline: Embrace your space
Keywords to use: Simplicity, Functionality, Eco-Friendly, Portability, Urban Living, Minimalist Style
Key messaging: Message triangle
Empower your space with simplicity
Portability and Ease
Eco-Friendly Materials
Minimalist and Functional Design
Page 05
Messaging
Empower your space with simplicity
Portability and Ease
Eco-Friendly Materials
Minimalist and Functional Design
Minimalist and Functional Design： The focus is on minimalist aesthetics combined with practical utility. Each product, from folding furniture to space-efficient lamps, is designed to be both visually appealing and highly functional, catering to the needs of those seeking to optimize their small living spaces without sacrificing style.
Eco-Friendly Materials： This emphasizes the commitment to sustainability by using materials that are not only durable and recyclable but also kind to the environment. Choosing merino wool, eucalyptus leaves, and other sustainable resources reflects a dedication to reducing the carbon footprint and supporting eco-friendly living choices.
Portability and Ease： Highlights the practicality of the products, which are designed to be lightweight and easy to move. This feature is crucial for urban dwellers who may frequently change living situations or need to adapt their space for multiple uses. It speaks to a lifestyle that values flexibility and ease of use.
Page 06
Master Logo The logo reflects the tone of the brand and the overall shape of a house, showing the brand's business model of designing and selling furniture. The roof of the house is a distortion of the letter n. The lower part of the house is a morphed letter, which can be seen as either a z or an e. Then, underneath the logo is the handwritten Zen's, which reflects the brand's minimalist yet unique approach. Finally, the overall logo is folded to convey the idea of portable, foldable design furniture and the brand's tagline: Unique furnishings for urban and personal life.
Page 07
Logo variation
Zen's logo is available in both dark and light color settings, each suitable for different applications. The black and white colors represent simplicity, while the gray symbolizes mystery and calmness.
Page 08
Logo usage
5x1x 1x
6x6x
1x 1x5x The Logo’s minimum width is 270 px
Minimum Width
Maximum Width
There is no maximum width defined for this logo
Page 09
Typography
As a Typography, we chose Amsterdam, a handwritten form with a unique character. At the same time, it is a visually clashing typeface that reminds customers of Zen's brand at first glance.
Amsterdam
Paragraph font
A B C D E F G H I J K L M
N O P Q R S T U V W X Y Z
1 2 3 4 5 6 7 8 9 0
a b c d e f g h i j k l m n o p q r s m u v w
x y z
Italic: Embrace your space
Page 10
Color palette
HEX 000000 RGB 0,0,00 CMYK 93,88,89,80 Lab 0,0,0
HEX FFFFFF RGB 255,255,255 CMYK 0,0,0,0 Lab 100,0,0
HEX A6A6A6 RGB 166,166,166 CMYK 0,0,0,35 Lab 68.118, -0, -0.006
In the use of colors, Zen's uses three colors, black, white, and grey, which are in line with the brand's attributes of simplicity and eco-friendliness, and at the same time can bring users a comfortable visual experience. Page 11
Icons or illustrations
This will be the Zen's app icon, minimal and anthropomorphic, and users can also
customize their favorite Zen's icon.
Page 12
Application
Product Concept Product Concept Page 13
Application
Exprience Stroe Concept Couch Design Concept Page 14
Application
Product Concept Product Concept Page 15
Application
Mechandise Hoodie Merchandise Hat Page 16
Embrace your space
Business Card
Application
Page 17