Photo-op

Chose or create two photos that would be used in your final project campaign portfolio.

They can be of whales, the environment, marathon runners, etc. they just must be relevant to the project. You can find stock photos on several websites such as Pexels or Canva that are royalty-free and allow you to use.

Or, if you have graphic design skills, create something of your own. Write a caption for each photo.

Do not use a one-liner saying “whales in the Atlantic” or NYC marathon runners. You need to think of this as an additional media tool to get coverage. You should have a good, healthy write-up for the caption, but not a press release.

Remember the 5Ws – they must be included. Make your copy clever and engaging to create interest. Make sure to include contact information or a website address.