Personal statement for Master's admission in Graduate Business Program

I need personal statement provides an opportunity for applicants to present themselves to the Master's Admissions Committee and to highlight qualities relevant to success in a graduate business program that may not be evident in test scores and past academic performance.                                                                                                                                                                        

In a single essay, no more than 750 words in length, please explain why the *** College of Business, and the particular program to which you are applying, is best for helping you achieve your short-term and long-term career goals. You should also address reasons why you believe you would be good fit for the **** College of Business and the program to which you are applying.