Part 4 Marketing

My assigned local store is Baskin-Robbins

Address: 202 E Highland Ave, San Bernardino, CA

2 pages

Demographic Market Segments:

· Age - History

· Gender 

· Marital Status – Family Life Cycle

· Income – Social Status

· Education – Social Status

· Purchase behavior

· Communication Style 

· Geographic

· Other 

Customer Analysis 

· Total Market Size 

· Target Market trends growth/shrinkage 

· Market Potential and realistic future forecast 

· Barriers to entry such as technology, qualified employees, high startup costs

No long paragraphs.  Follow the outline and outline your facts. You can use table or chart.