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Part B: Your Marketing Plan

Overview

Using the same hypothetical company from Part A: Your Marketing Plan, for this assignment, you will focus on the company's branding strategy, primary and secondary target markets, positioning statement, and consumer behavior.

Note: You should make all assumptions needed for the completion of this assignment.

Instructions

Create the second part of your marketing plan in 8–12 pages:

1. Describe or list the feedback you received on Part A of your marketing plan. Explain how you will use the feedback to improve your plan.
2. Develop a branding strategy for your product or service that covers the brand name, logo, slogan, and at least one brand extension.
3. Thoroughly analyze the primary and secondary markets that you want to target. Thoroughly include the demographic profile (age, gender, ethnicity, and so on), psychographic profile, professional profile, geographic profile, and any other segment you deem necessary.
4. Prepare a positioning statement. Include a perceptual map that shows your company's position against its competitors. From this map, create a statement that depicts your position.