Organizational/Communication Crisis

1. Locate a recent (or past) organizational crisis that has been in the news. Describe the crisis and provide suggestions about how you would have dealt with the crisis in a more productive manner. Provide the link(s) to the crisis information so I can read it, too! 

 2. Choose an organization (or use your own) and create a crisis communication plan.

Your plan should include the following parts:

• Introduction & Table of Contents
• Brief organization background to serve as information for crisis management team
• Description of the Plan's Purpose, including itsIdentify types of crises your organization could face (categorize these under broad headings, ex. accidents, financial, personnel, etc.)
  • Needs
  • Benefits
• Identify a crisis management team
• Identify third party potential supporters or credible experts
• Immediate Response Checklist
• Establish procedure for dealing with the Media during a crisis
• Press release template
• Procedure for evaluating the crisis plan