Need in 2 hours or less

Need in 2 hours or less. Must be at least 300 words

Discussion Question 1: Challenger Brands

Review Secrets of Challenger Brands (https://www.scribd.com/document/45508342/26-Secrets-of-Challenger-Brands) Your brand is a challenger—it is not the category leader. 

Explain a few ways that you can apply the ideas in the article to your brand. 

In your feedback for your classmates, suggest other ideas for their brand, or constructively question the validity of some proposed concepts.