MS-6

This is the second of three milestone papers that will lead you to, and be part of, your final paper.

Company name: Statefarm Insurance

• Who is your target audience?
• What is their age demographic?
• What is their average socioeconomic status?
• What are the traits and characteristics of your target audience?
• Where does your target audience go to get their information about products or services?
• Why is it important to survey your target audience about their personal and buying characteristics?

How has the company needed to shift in reaching its target audience in light of the pandemic? Paper length should be  4 pages in length using APA formatting