Mountaineer Boys and Girls Club

This week’s assignment has two parts:  A written assignment related to Lesson 8, and a draft of your strategic communications plan for your client, the Mountaineer Boys & Girls Club (https://www.mbgcafterschool.com/)   

Part I: Written Assignment:  Answer the following questions related to this week’s lesson. Be sure to explain each of your responses: --What media classes would you recommend for your client (and why do you think their audience would be receptive to them)?  --What media vehicles would you recommend for your client (and why do you think their audience would be receptive to them)? --What media mix would you recommend for your client (i.e., what combination of media classes/vehicles; what proportions of each)? For each portion of the media mix, would you recommend a reach emphasis or a frequency emphasis (and why)?   

Part II: Draft of your Strategic Communications Plan: You should build as much of the Strategic Communications Plan as possible. Using the “Final Project Outline/Grading Template” file as a guide, fill in as many sections as possible. The more detailed and complete your draft is, the more help the instructor will be able to provide. Also, by putting together as much of the Strategic Communications Plan as you can, you’ll get an idea of how much work, editing, and research you’ll need to do for the final version, with time left to make changes before the Final Project due date.

This order IS and should be the detailed and complete draft of the final strategic communications plan, therefore please ignore the very least 2 sentences that say otherwise.