Mode

This purpose of this assignment is to reinforce your understanding about the various modes of entry that a business can use to enter a global market.

1. For this assignment you will answering the following questions:

a. Explain/define what are each of the following modes of entry: Foreign direct investment, Exporting, Licensing and Strategic Alliance.

Be sure to use your own words after doing some research.

b. Identify why a company might want to use each form of entry (i.e., what are the advantages or reasons a company would use this mode of entry) and then provide an example of a company that is currently using that mode of entry for their global marketing strategies. (So for each of the four modes of entry, explain what it is, why a company would want to use it and provide an example of a current company that is doing that globally.)