MKT Diss 1
IDENTIFYING CUSTOMERS
=>Think about the companies and organisations with which you have had interactions.
=>Which of these are able to identify you (i.e., to recognise you as an individual over time, between touchpoints, and across channels)?
=>What tactics and procedures did these companies use to accomplish the identification.
=> Among those that were not able to identify you, what are the factors hindering their accomplishment of that objective?
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