MKT

TAKE HOME FINAL

Please answer these questions as detailed as you can.  Do not exceed 700 words. Use the Submissions tab to submit. 

1. Daniel Christian Hansen. Why do you agree (Not Agree) with his definition of category management?
2. Looking at Page 33 the Last paragraph, what can TOPCO do to encourage partner members to buy or display their lunch meat online and in-store?
3. Looking at the Data in this paper and looking back at your TOPCO PROJECT how will you measure success in 12 months if all your proposals were accepted and implemented