mkt 1c

(4 pages)

Check out Nielsen Insights (https://www.nielsen.com/us/en/insights.html)to find out more about today’s customer. Visit Experian (http://www.experian.com/marketing-services/marketing-services.html)and Mosaic® (https://www.experian.com/assets/marketing-services/product-sheets/mosaic-usa.pdf)to find out more about using marketing research to develop customer profiles.

Determine a product you want to sell and  focus on defining your product’s customer demographic and psychographic profile, along with customer relationship management (CRM) and customer satisfaction metrics

create a customer profile brief:

Customer Demographics and Psychographics—A review of current customer demographics—explain why this demographic profile is your primary target market.

• Develop a demographic profile of the potential customer segment.
• List at least two demographic tools you can use to help develop the demographic profile.
• Potential customer market demographics. Define the psychographic profile of your customer.

Customer Relationship Management—Find two CRM tools that help companies identify pertinent information about their customer segments.

• How will you use these tools to manage the customer relationship?

REFERENCE 

Understanding Your Customers: How Demographics and Psychographics Can Help
https://extension.psu.edu/understanding-your-customers-how-demographics-and-psychographics-can-help 

Psychographics Are Just as Important for Marketers as Demographics
https://hbr.org/2016/03/psychographics-are-just-as-important-for-marketers-as-demographics 

What is customer relationship management?
https://canadabusiness.ca/managing-your-business/marketing-and-sales/sales-and-customer-relationship-management/what-is-customer-relationship-management/

What is a CRM system? Your guide to customer relationship management
https://www.cio.com/article/2439505/customer-relationship-management/customer-relationship-management-crm-definition-and-solutions.html