Mile4 RM

Course Project Presentation (PPT)

I. Introduction

II. Change analysis summary (2 slides or more) based on mile 1

III. Determining the change summary (2 slides or more) based on mile 2

IV. Communicating the change summary (2 slides or more) based on mile 3

Provide talking points for verbal presentation for each slide

  No more than 10 slides are allowed in the final oral presentation. Do not embed any video files, audio files, or animated graphics, due to the limitations of the Canvas LMS. 

6

Communicating the Change

Student’s Name

Course

Due Date

Communicating the Change

Part 1

The selected change plan for Ford Motors focuses on its transition to electric vehicles (EV) as part of its Ford+ plan (Dearborn, 2022). The communication plan is attached in Microsoft Excel.

Part 2

The selected communication piece is an email communication that the company will send out to its employees regarding the transition to electric vehicles (EVs). This email will therefore be part of the internal communication strategy to keep employees informed and engaged with the company’s shift towards EV production.

Subject: The Future is Electric: Join Us on Ford’s EV Journey

Dear Ford Family,

In the history of the automobile, a new era characterized by innovation, sustainability, and electric mobility is about to begin. In keeping with our mission to improve the world for coming generations, Ford is quickening its switch to electric cars (EVs).

Why Electric, Why Now? We are creating cutting-edge designs and technologies to meet the growing need for eco-friendly transportation on a worldwide scale, redefining the driving experience. Our transition to electric vehicles is about leading the industry, not merely keeping up with it.

Every one of you is essential to this change. Your efforts, regardless of whether they are in sales, marketing, design, manufacturing, or any other department, will help our EV mission succeed.

You will receive frequent updates on our progress, chances to obtain training on new technologies, and invites to town hall events where your questions and suggestions are encouraged in the upcoming months. We invite you to welcome this shift with curiosity and an open mind. Your energy and flexibility are what define Ford as more than simply a business, it's a community.

For the most recent information on events and happenings, keep a watch on our internal newsletter and your email. Together, we are traveling this path, and your advice is really helpful.

I appreciate all of your effort and commitment. We're all cruising toward a more electric, environmentally friendly future.

Drive Forward, CEO, Ford Motors

Part 3

The selected media piece about Ford Motors is "Ford Accelerating Transformation: Forming Distinct Auto Units to Scale EVs, Strengthen Operations, Unlock Value” written by Dearborn and published on the company’s website in 2022. As a result, it is a recent piece and therefore captures the most recent changes that the company is undergoing. This article addresses the company's strategic choice to establish separate business divisions for internal combustion engines (ICE) and electric vehicles (EVs).

Analysis of the Content

The article effectively communicates Ford’s transformative strategy, emphasizing the creation of Ford Blue and Ford Model e as separate entities with distinct focuses. For instance, the two models will focus on ICE and EVs. The organizational change is therefore designed to allow each unit to focus on its specific market and technological demands thus fostering innovation and agility. It highlights the company’s commitment to leading the new era of connected and electric vehicles, leveraging its iconic nameplates to strengthen performance and capitalize on engineering and industrial capabilities (Katiyar, 2021).

The optimistic and forward-thinking presentation of the information is consistent with the company's growth and value generation objectives. It emphasizes that over 2 million EVs should be produced by 2026, and by 2030, EVs should account for half of all vehicles worldwide. The story includes quotes from CEO Jim Farley and Ford Executive Chair Bill Ford, which gives the message more authority and a human touch.

Critique of the Approach

The communication strategy that has been used in the article is effective because it is clear and focused. It clearly outlines the purpose and structure of the new business units, providing a transparent view of the company’s direction. It is also future-oriented because it is focused on future goals and the health of the planet which resonates with the current global emphasis on sustainability. The communication strategy includes statements from top executives that convey leadership commitment and accountability. The strategy is also data-driven as evidenced by a mention of specific targets like the production numbers and EBIT margin. These mentions lend concreteness to the company’s aspirations.

However, while the article is informative, it could benefit from a more explicit mention of how stakeholders, particularly employees and customers, will be involved in or affected by the transformation. It could also address potential concerns or challenges that might arise during the transition to provide a more balanced view. Overall, it serves as a strong communication piece that aligns with Kotter’s principle of creating a sense of urgency without inciting panic. It portrays the shift as a stimulating chance for development and innovation, which is likely to instill trust among interested parties.

Reference

Dearborn, M. (2022, March 2). Ford Accelerating Transformation: Forming Distinct Auto Units to Scale EVs, Strengthen Operations, Unlock Value. Ford. https://media.ford.com/content/fordmedia/fna/us/en/news/2022/03/02/ford-accelerating-transformation.html

Katiyar, A. A. (2021). Ford Motor Company: Looking for a 'charger'? https://run.unl.pt/bitstream/10362/122855/1/202021_fall_40547_aayush_amod_katiyar_part_1.pdf

5

Change Analysis-Images of Change Paper

Student Name:

Institutional Affiliation:

Course Title:

Date:

Change Analysis-Images of Change

In the contemporary business world, organizations are constantly facing changes that influence their processes, products, and services. They are transitioning to a more modern approach with increased in the economic and social atmosphere. Organizational managers have restructured their businesses to react to market pressures differently. The Ford Motor Company and General Motors are iconic names in the automobile industry. The two companies have a rich history in the automotive industry characterized by innovation and market leadership. In the recent years, there has been ongoing development in the automobile industry to adapt to shifting market conditions and technological advancements. There is increased interest of data analysis with the Internet of Things (IoT) and growth of networked devices (Li et al., 2023). Companies are seeking to optimize their operations, and improve their security infrastructure through data analysis. The automobile industry has recently faced numerous integration with few large corporations monopolizing the market. As a result, such trend leads to the pressure of innovation with intensified competition.

Company Selection

Ford Motor Company

Ford Motor Company is best recognized for transforming the auto manufacturing process. Recently, the company has experienced numerous challenges, with significant declines in its traditional cars’ sales. The declines were due to increased competition from its top competitors and the rapid shift to self-driving and electric cars (Li et al., 2018). In 2018, the company announced its restructuring plan intended to improve its profitability and decrease its costs. The plan sought to refocus the company to invest in self-driving and electric vehicles, its high growth areas, which resulted in mixed results (Li et al., 2018). On the one hand, the organization’s reported showed the restructuring led to reduced costs and improved profitability. On the other hand, it reported to be facing challenges in international markets, such as China and Europe. In addition, the company’s financial performance deteriorated with the COVID-19 pandemic. Regardless, the company is accelerating its transformation to electrification and sustainability.

General Motors Company

General Motors is one of the largest automotive companies, and has greatly shaped the automobile industry. It has driven several of the innovations featured in modern automobiles. In the past, the company has faced challenges of bankruptcy and financial issues. The company has experienced slowed sales for its electric vehicles, with its fourth quarter of 2022 reporting $1.2 billon EV sales from the $2.0 billion in 2021 (General Motors, n.d.). It highlights how the company is struggling to transition to fully selling electric vehicles. Some dealers are pushing the giant in automotive industry into hybrid markets due to the low offerings for General Motors’ electric vehicles. Despite the challenges, General Motors continues to be an influential player in shaping innovation in the global automotive landscape (General Motors, n.d.). Therefore, both Ford Motor Company and General Motors have been major players in the transformation towards autonomous driving technology, electric vehicles, and connectivity services.

Organizational Change

The drive towards sustainable transformation has seen the automotive industry undergo significant transformation. Ford’s strategic plan shows the company’s intent to invest in more than $30 billion in electric vehicles by 2025. By 2030, the company aims to have its electric vehicle and their sales make up to 40 percent of its global volume (Ford Motor Company, n.d.). Similarly, General Motors’ strategic plan showcases the company’s commitment to all-electric future. The company plans to introduce fifteen new global electric vehicles by 2025, and thirty by 2035, and subsequently decreasing its light-duty vehicles (General Motors, n.d.). The company’s strategic plan demonstrates the companies’ commitment to continued innovation to achieving an all-electric future.

Company Comparisons

The two companies’ strategic plans show commitment towards an all-electric future with an aim of increasing their electric vehicle sales in the global market. They also show commitment to being key leaders in the utilization of autonomous driving technologies. Their strategic direction is all focused toward an automobile industry driven by electrification and sustainability. However, each of the company’s approach and pace to electrification and sustainability differs. Ford has tried to balance its current portfolio with novel electric vehicle models. General Motors, on the other hand, have adopted a more proactive approach with a predetermined timeline for realization of its electrification strategy. It has made substantial investments through its subsidiary, Cruise in autonomous vehicle technology.

Change Management Image

A combination of the Director and a Coach is the image that would have best facilitated the described change. The Director image comes into play in making informed decisions and clear strategic direction to allow the company keep up with the significant shifts in the automobile industry. This role is complemented by the image of the coach in empowering employees and enhancing their competencies to be technologically adept, and prepared for the transitions in the industry.

HRM Outcome

Effective organizational change management requires competent human resource management. A capable and effective workforce can be realized through the adoption of professional HR competencies, including talent management, employee empowerment and motivation, and equitable incentives, which are crucial components of professional HR competencies. The people form the organization’s most crucial aspect in the dynamic automobile business environment. Thus, organizations should adopt practical applications such as effective communication strategies, development program, ongoing learning, and change management training for competent HR management. Integrating these HR competencies can benefit Ford Motors and General Motors to inform their strategic moves and remain competitive in the industry.

References

Ford Motor Company (n.d). 2022 Annual Report. https://www.annualreports.com/Company/ford-motor-company

General Motors (n.d.). GM Releases 2022 Fourth-Quarter and Full-Year Results, and 2023 Guidance. https://investor.gm.com/news-releases/news-release-details/gm-releases-2022-fourth-quarter-and-full-year-results-and-2023

General Motors (n.d.). GM Releases 2023 Third Quarter Results. https://investor.gm.com/news-releases/news-release-details/gm-releases-2023-third-quarter-results

Li, S. (2023). Ford Motor Company Reorganization and Case Study Analysis. Advances in Economics Management and Political Sciences, 61(1), 120-126. http://dx.doi.org/10.54254/2754-1169/61/20231122

3

HRM2

Student’s Name

Course

Instructor

Due Date

HRM2

Diagnostic Model

The selected diagnostic model is the 7S diagnostic framework which is used to analyze and assess various aspects of an organization. The diagnostic model was developed by Tom Peters and Robert Waterman, management consultants in the 1980s. This model consists of seven interconnected elements namely strategy, structure, systems, staff, style, and skills which collectively influence an organization’s effectiveness and performance (Park, Yoo & Lee, 2021). Through these elements, the model can provide a practical diagnosis of an organization.

Ford Motor Company

Strategy

The strategic focus of this company centers on investment in electric vehicles (EVs) and self-driving technology. The alignment with market trends and sustainability goals positions it for future success.

Structure

Ford’s restructuring plan aimed to streamline operations, reduce costs, and enhance efficiency. To successfully transition to EV requires adjustments in the organization such as streamlining the production process and realigning the supply chain.

Systems

Ford is currently undergoing various changes to accommodate the production, distribution and supply of EVs. However, it faces hurdles in the international markets such as Europe and China.

Shared Values

The company is committed to producing electric vehicles in a bid to realize its sustainability and economic goals. These are the factors that drive shared value. However, it is important for it to balance its traditional legacy with new and innovative approaches.

Skills

The workforce at Ford needs to be upskilled so that they are better equipped to handle EV technology and related sustainability practices. This process requires competency development to prepare employees for the transition.

Style

Ford needs to develop an agile, adaptive and forward thinking leadership that will enable it to navigate the transition form combustion engines to EVs.

Staff

Ford should invest in highly competent staff that is skilled in different aspects such as the development of EV, data science, sustainability and battery technology. This means that recruitment and retention are crucial elements in the execution of a successful EV strategy.

General Motors

Strategy

GM is strategically focused on the production and distribution of EVs. This is evidenced by its Ultium platform and advanced battery technology that driver its innovation practices. Its commitment to EV is a strong indicator that it has aligned with global sustainability goals.

Structure

The organizational structure is aligned with the company’s EV focus. This organizational structure enhances agility and responsiveness. For instance, the Cruise subsidiary accelerates autonomous vehicle development.

Systems

All GM systems are designed to support the production of EVs. For instance, the company has enhanced the manufacturing of EV batteries and charging infrastructure and streamlined its supply chain. However, challenges such as resistance form dealers and complexities in the supply chain still persist.

Shared values

The core values that drive GM are innovation and sustainability since it is focused on balancing the needs of the environment and making profits. These shared values guide decision-making and stakeholder interactions.

Skills

GM’s workforce needs specialized skills in EV technology, software development, and data analytics. Continuous learning and skill development are essential for staying ahead.

Style

GM’s leadership style must be visionary and adaptable. Navigating industry disruptions such as electrification and autonomy requires agility. Bold decisions and forward-thinking approaches are paramount.

Staff

GM’s talent pool should include engineers, designers, and EV specialists. Attracting top talent and fostering innovation are critical success factors. A diverse workforce drives creativity and resilience.

SWOT Analysis

Ford Company

Strengths

Ford’s long history and brand recognition provide a solid foundation. It also has strong financial capability which enables investment in EVs and innovation. The company’s strategic focus on electric vehicles aligns with the industry and this illustrates its commitment to EVs (Katiyar, 2021).

Weaknesses

Ford faces hurdles in international markets such as Europe and China where it has to deal with regulatory challenges and acceptance. Navigating the transition from tradition to innovation is also very complex.

Opportunities

The global shift toward EVs presents growth opportunities for Ford since it is already strategically aligned to meet this demand. Its strategic partnerships will also enhance its EV ecosystem.

Threats

Ford faces two major threats; intense competition and technological disruptions. Currently, rival automakers are heavily investing in EVs and rapid technological advancements may impact its strategic plans (Yu, 2024).

General Motors

Strengths

Its unwavering commitment to an all-electric future sets it apart from all its competitors. Its Ultium battery technology is also at the forefront of driving innovation (Weiss, 2021). Ford also has a strong R&D which significantly bolsters its market position.

Weaknesses

Some of Ford’s dealers may resist the shift to EVs. Managing the EV supply chains may therefore present challenges for the company.

Opportunities

By introducing more EV models, Ford can capture market share. It can also leverage its global presence for EV adoption.

Threats

The competitive landscape and regulatory changes are the major threats that Ford faces. Rival automakers are aggressively pursuing EVs and the evolving regulations on auto-making can severely impact its plans.

Effectiveness of Changes Made

Both companies have made commendable strides toward electrification.

Ford has very strong financials and its commitment to EVs makes it stand out in the market. However, its main challenge is the ability to balance tradition and innovation. Generally, Ford's progress is commendable but there is a need to address the challenges on the international front because these may impede its international market position.

For GM, there is a clear focus on EV, and its robust R&D and Ultium platform will not only drive innovation but also position it as a leader in the global markets (Xu, n.d). However, it needs to address its dealer resistance challenges and supply chain complexities if it hopes to maintain its position.

Areas of Resistance and Strategies

The first potential area of resistance is workforce adaptation to EV technology. To address this, companies need to implement robust training programs to upskill the workforce. Training should cover EV technology, battery systems, and maintenance. The second potential area of resistance is dealer pushback against EVs since they are accustomed to traditional combustion engine sales. The companies need to engage their dealers in the transition process. They can do this by providing clear communication about the benefits of EVs, profitability, and long-term viability. They should also address their concerns and involve them in decision-making. Cultural shifts towards sustainability may also present resistance since it requires overcoming inertia and changing mindsets. The companies need to communicate their long-term vision of sustainability. They can realize this by engaging employees at all levels, emphasizing the positive impact on the environment, society, and the company’s reputation, and fostering a culture that values sustainability.

Recommendations

Ford Motor Company

Ford should expedite the introduction of new electric vehicle (EV) models to capture market share. Timely launches will demonstrate commitment and keep pace with competitors. It must address challenges in international markets (such as China and Europe). Expanding global reach will diversify revenue streams and enhance brand visibility. The company should encourage a culture of creativity, experimentation, and risk-taking. Innovation drives sustainable growth and ensures Ford remains at the forefront of industry trends.

General Motors

GM should proactively tackle supply chain complexities related to EV components. Streamlining logistics and ensuring the timely availability of parts is crucial. Its Ultium battery technology is a competitive advantage but there is a need to maximize its potential by integrating it across the entire EV lineup. GM should foster cross-functional collaboration among different divisions (e.g., EV, R&D, marketing). This is because siloed approaches hinder innovation while seamless collaboration accelerates progress.

References

Katiyar, A. A. (2021). Ford Motor Company: Looking for a ‘charger’?. https://run.unl.pt/bitstream/10362/122855/1/202021_fall_40547_aayush_amod_katiyar_part_1.pdf

Park, H., Yoo, Y., & Lee, H. (2021). 7s Model for technology protection of organizations.  Sustainability,  13(13), 7020. https://doi.org/10.3390/su13137020

Weiss, P. (2021). Better battery management boosts electric vehicle prospects.

Xu, R. Analysis of General Motors Company between 2018-2020.

Yu, Y. (2024). Market Competition Analysis and Strategic Research of Ford Motor Company.  Highlights in Business, Economics and Management,  24, 1263-1273.