Memo and Social Media

Jones 123
Home>Homework Answsers>Business & Finance homework help>Management homework help
BUS


  • 2 years ago
  • 20
Report issue
files (5)

howtocreateamemoin8steps.docx

https://www.grammarly.com/blog/business-writing/how-to-write-memo/

howtowriteamemoEverEverLonelyWhale.docx

https://drinkeverandever.com/

https://www.lonelywhale.org/

https://www.grammarly.com/blog/business-writing/how-to-write-memo/

SocialMediaAssignment-FinalProject-due11.23.docx

FINAL PROJECT ASSIGNMENT Social Media Postings

Due November 23 @ 11:59 pm

Write two social media posts and include graphics to promote your event at the Marathon. You can use photos, drawings, renderings, video, etc.

Select two different social media platforms to your liking – Instagram, Facebook, Twitter etc. or TikTok, for example.

Make sure to be succinct and include as much pertinent information, plus content that is engaging and attention-getting. Include hashtags and other information that will draw attention to the event

assignment1finalproject-thememo111.docx

Ever & Ever (All Market) & Lonely Whale

Final Project Assignment # 1

Due: October 27 @ 11:59 pm

The MEMO

PR/Marketing Writing – Fall 2024

Your assignment will include the following:

1. Memo to All Market executives outlining your plan for your NYC event with a description of when and where it will be held, what will happen at the event, and how you will showcase the product. Remember, this is around the NYC Marathon, so think about your target audience. Remember to include Lonely Whale in your event planning.

2. YOUR MEMO MUST INCLUDE:

· Communications Objective

· Target audience (s) (include demographics),

· Key message points, which will be in your press materials, with brief rationale for each

· Event description

· Suggested media spokesperson

· An overview of the media outlets and type of reporters you plan to target.

https://www.grammarly.com/blog/how-to-write-memo/

e-mailsmemosproposals-PRMW.pptx

E-mails, Memos, Proposals

Most important business documents in communications

Five points:

Complete. Must contain important information and everything that is needed.

Concise: Be brief as possible. Lack of patience to read through

lengthy copy.

Correctness: Reflection on your ability

Courtesy: In this age of communications issues, be careful to be polite

Responsibility: Use proper tone

Communication Overload

Age of Overload

Clamor for multiple messages

From web, e-mail, social media

PR contributes through memos, reports, phone calls,

meetings, text

E-MAIL

Volume – Approximate 140 per day or more

Desire to have instant response.

Expectation: One hour

Protocol: Within 24-hours

E-MAIL

How to Manage:

Don’t check e-mail every few minutes.

Manage the in-box by creating folders

Don’t cc people unnecessarily

How to Write a Professional E-Mail

Writing: Respond in a timely manner

Keep it short –hard to read on smart phones and tablets –

Use language that is business like and conversational

Be careful of blunt statements

Use correct English and abbreviations

Avoid acronyms, slang, and social media lingo – LOL, LMAO

Use spell check but don’t rely on it

How to Write a Professional E-Mail

Do not use all capital letters

Send without an attachment if possible (especially to the media)

Do not cc everyone

Do not hit “reply all”

Do not send unnecessary e-mails

When sending to mass media, use BCC

How to Write a Professional E-Mail

Not a substitute for face-to-face conversation

Never hide behind it when having a difficult conversation

Always read, re-read and even put an e-mail away for a few minutes before sending

Does it sound courteous, friendly or abrupt and insulting?

Never send when angry

Make sure the subject line alerts to the message and is relevant

Memorandums

Brief written message

For internal purposes

Ask or supply information

Progress report

Leaves a paper trail

Memorandums

Five elements:

Date

To

From

Subject

Message

Letters

When to send?

More official

More personal

Like the inverted pyramid …

Second paragraph – elaborates more

Final paragraph – summarize

Use proper tone

Use “you” to focus on the receiver

Proposals

Organizing the PR proposal

Present to management regarding a new PR initiative

Proposal to obtain new business

Proposals

Ask ….

What is the purpose of the proposal

Who will read it

What is the value to the reader

What action can be taken

How much information is needed

Proposals

Content:

Show a need

Satisfy the need

Show Benefit

Call for Action

Proposals

Four Components:

Introduction

Body

Conclusion

Summarize why proposal is being made

Proposals

Formal:

Cover page

Table of Contents

Tables and Exhibits

Summary

Introduction

Body

Recommendation

Exhibits and bibliography

Briefing and Position Papers

More formalized

Case Study

White Paper

Use for talking to media

image1.png

media1.m4a

image2.png

media2.m4a

media3.m4a

media4.m4a

media5.m4a

media6.m4a

media7.m4a

media8.m4a

media9.m4a

media10.m4a

media11.m4a

media12.m4a

media13.m4a

media14.m4a

media15.m4a

media16.m4a