Marketing research

 Using the course content and terminology answer the following questions demonstrating your understanding of the relevant topics: 

a) Marketing research can be classified into problem identification and problem-solving research. What are the different types of research that can be  found under each? Use a brief example for each. (30%) 

b) What are the steps involved in the problem definition? Discuss with the relevant course detail. (70%) 

Your table of contents should include: Cover page, Marketing Research Classification, Problem Definition, References.  The task should be completed as a professional report and submitted (uploaded) in PDF format

. Formalities:

 • Wordcount: 1750

 • Cover, Table of Contents, References and Appendix are excluded of the total wordcount

. • Font: Arial 11 pts.

 • Text alignment: Left

. • The in-text References and the Bibliography have to be in Harvard’s citation style