Marketing Problem

You will need to choose a company that has or could have a marketing problem that needs to be solved. It can be a for-profit or nonprofit organization. 

The paper will identify and describe your chosen company, what business it is in, and set out the problem that needs to be solved. This is a situational analysis. See the description on page 246 of your textbook. Paper length: 3-4 pp. not including title page and references.