Marketing plan for a small business

Student will 

develop a marketing plan for a small business (either real or fictional). In Week 3, submit a brief introduction (1-2 pages) for their chosen business for instructor approval. 

The final marketing plan 

should include the following sections:

1. Cover Page

2. Executive Summary

3. Target Customers

4. Unique Selling Proposition

5. Pricing and Positioning Strategy

6. Distribution Strategy

7. Promotions Strategy

8. Contingency Plans

The expected length for this assignment is 12-15 pages. APA methodology applies to this

assignment.