Marketing Plan

You are to write a marketing plan.  The plan can be a new product for a new company (hypothetical).

The paper should be about 15-20 pages with at least 10 supporting references.  Format in the APA style and be mindful of citations and references.

 Key Components of a Marketing Plan  

•Executive Summary 

•Introduction of Product/Service

•Missions and Goals 

•Environmental Analysis & SWOT

•Target Market

•Positioning Statement and Branding Strategy

•Pricing Strategy

•Distribution Strategy

•Promotional Strategy

•Conclusions

•References