Marketing Environment

Using an organization of your choice write a report that explains how marketing environment affect or could affect firms in building and maintaining relationship with customers.

(i) Micro-environmental forces comprise internal factors that have a direct and specific impact on the marketing operations of a company. Explain micro-environmental factors that could affect the company's ability to serve its customers.

(ii) Explain the five (5) macro-environment forces that would affect the success of its marketing activities and explain how marketers should respond to each of the macro-environment forces.

2000 words,+/- 10%.