Marketing assignment 5

Use the following to create powerpoint for the Popcorn Store in Wheaton IL.

Focus on how your project company does vs. competition on each point!

A maximum of 7 slides.

With company stakeholder interview comments, as appropriate. Be sure to include a process flow chart, identifying prepurchase, service encounter, and post encounter segments, along with probable sources of competitive advantage, and possible gaps between customer expectations and delivery. And evaluate F2F the design of the services distribution (e.g., a physical store for Apple). 

1. The service Process flowchart (Ch. 8), with Pre purchase, service Encounter, Post Encounter, and sources of competitive advantage, and gaps between customer expectations and actual delivery?
2. Demand and Productivity (Ch. 9).
3. Design of the Servicescape, the Physical environment (Ch. 10). Possible survey of stakeholders (management, employees, customers)?

See attached slides for chapters.