Marketing Assignment 4

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Please use the info below and attached to complete the short powerpoint slides. Use figures in original presentation (attached).

A maximum of 6 slides. 

With company stakeholder interview comments, as appropriate. Describing the team Project services company marketing strategy in the required format with Marketing Objective, Target Buyer, Positioning, Support Points, and Brand Character - all on one slide. The completed strategy statement should discuss  a) employee knowledge of the strategy; b) how the strategy is executed; c) how successful the strategy is for service implementation.

  1. Vision, Mission, and Marketing Strategy Positioning, Support Points, Target Buyer, Brand Character (Ch. 3 and Week 1 Content), all on one slide please.
  2. Percent Employee knowledge of Vision, Mission, Marketing Strategy? Why?
  3. Implementation: How is the strategy executed - how do they make money with their business model (all tangible, intangible products)? 
  4. What profit contribution (EBIT %) does services represent vs. percent of sales? 
  5. How profitable (EBIT%) are they vs. industry average (all product sales)?

Please use attached ppt to get revenue to be used.

  • 8 years ago
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