marketing

One of the highlights Chapter Two discusses is on corporate growth strategies. To determine where future growth is coming from, corporate management must decide on a strategy out of following two major directions:

· Expansion of its current businesses and activities

· Diversification into new businesses, either through internal business development or acquisition

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Question #1  "Expansion by Increasing Penetration of Current Product-Markets,"  is this a strategy Samsung has used? Explain why or why not.

Question #2  "Expansion by Developing New Products for Current Customers," is this a strategy Samsung has used? Explain why or why not.

Question #3  "Expansion by Selling Existing Products to New Segments or Countries," is this a strategy Samsung has used? Explain why or why not.

Question #4  "Diversification to Become a Conglomerate," is this a strategy Samsung has used? Explain why or why not.

We continue to use "Samsung -- Changing Strategies to Build A Global Brand" for our "Week 3 Discussion". 

This case can be found at the beginning of "Chapter One Market-Oriented Perspectives Underlie Successful Corporate, Business, and Marketing Strategies".  Also, you can get it at "Files".  

· You needs student X2 to answer it, student X2 will receive 4 points.

· Question 3 needs student X3 to answer it, student X3 will receive 4 points.

· Question 4 needs student X4 to answer it, student X4 will receive 4 points.

· After student X1 X2 X3 or X4 answered Question 1, 2, 3 or 4 (which means four classmates did their work before you get here),  you can choose two postings from two classmates and provide your critique to each (your critique each is worth 2 points).

As always, you must Unicheck before your posting.

do not need to answer all four (4) questions above: