Letter
Write professional letter to a person who is responsible for making a positive change at an organization.
2 years ago 20
BusinessLetterFormatSample13.pdf
PERSUASIVELETTER.docx
BusinessLetterFormatSample13.pdf
1800 Stone Ridge Street Your Street Address Los Angeles, CA 90001 City, State Zip July 4, 2000 Month Date, Year Ms. Michelle Johnson Mr./Mrs./Ms./Dr. /President Full Name of Recipient President, Johnson Family Center Title of Recipient, Company Name 344 Western Lane Recipient Street Address New York, NY 10027 City, State Zip
Dear Ms. Johnson: Dear Ms./Mrs./Mr. Last Name
When using this format, you do not want to indent, margins on all sides should be one-inch. Start the first paragraph by introducing yourself in a friendly way and then state the purpose of your letter. Know your audience because it’s very important that you keep their attention. Remember, you are not writing to yourself, think in term of the recipient and write passionately. Use a couple of sentences to explain the purpose, but save the detail for the body paragraph(s).
Start the body paragraph by justifying the importance of the main point. In the next few paragraphs, continue justification with background information and supporting details. Body paragraphs are where you offer solutions, advices, suggestions, or proposals. Write as many body paragraphs as you want, however, keep it short and straight to the point, you do not want to bore the reader to death or look like you’re writing a school essay.
In the closing paragraph, you should restate the purpose of the letter and, in some cases, request some type of action. Remind the reader where they can contact you and make sure to close the letter in a friendly manner.
Sincerely, Closing
Leave 4 Spaces and Sign Your Name
Matt Smith Print Your Full Name Owner, LA Bike Shop Your Title, Company Name
Enclosures (3) Attachment: Use Enclosure or Enclosures (#)
PERSUASIVELETTER.docx
Hannah Lee
1695 Corval Trail
Arlington, TX 76236
November 9, 2018
Mike Jones
Marketing Director at Yum! Brands RSC
1900 Colonel Sanders Lane
Louisville, KY 40213
Dear Mr. Jones:
My name is Hannah Lee, a Vietnamese American and a long-time participant in the growth and
development of the Vietnamese community in Arlington, Texas. I am aware that your franchise
is now opening a new banh mi concept restaurant in Dallas, Texas. This is exciting news. Thanks
to your company, the Vietnamese community in North Texas will soon enjoy a taste reminiscent
of home, yet I noticed your restaurant’s logo includes a communist symbol. This will
unquestionably offend your base clientele and economically damage your business.
When your restaurant opened on September 12, I couldn’t help but notice your logo design: a
five-pointed red star situated behind the words “BANH SHOP” (see enclosure). According to
the history of Vietnam, the five-pointed red star represents communism. During the battles
between the Northern and Southern regions, communist North Vietnam intentionally chose the
single-star shape to denote a unified political power suggesting all people regardless of will,
belief, and culture should think and act similarly. Using a single star with sharp edges projecting
from a center point, the communists promoted singularity in culture, and like communist China
and Russia, chose red to symbolize cultural and political power over democratic regions such as
South Vietnam. In short, your logo’s red star represents communist propaganda, a psychological
reminder to many Vietnamese American refugees, like my parents, of their suffering under the
brutal communist regime. Please consider how many of your customers are refugees or children
of refugees from the Vietnam War. If you were Jewish, would you go to a Jewish restaurant
displaying a swastika symbol?
To some, my comments may seem extreme because a red star can symbolize anything. For
example, Macy’s department store uses a red star; however, Macy’s is an American based
department store and does not intend to perpetuate communism, so no one is offended by Macy’s
logo. Your company, on the contrary, opened a Vietnamese concept restaurant near the second
highest population of Vietnamese Americans in Texas. Obviously, you intend to sell your brand
to Vietnamese customers, so commercializing communism is not a wise marketing choice.
In addition, the words “Saigon Street Food” appear below your logo. According to Vietnamese
history, “Saigon” was the capital of the independent republic of Vietnam. Why are you pairing a
communist symbol with a republic title? This contradiction may instill skepticism in your
customers as they struggle to understand the meaning behind your confusing message. If your
company fails to understand Vietnamese history, then your customers may believe your
company fails to understand Vietnamese food. They will choose other restaurants, and your
franchise will not financially survive.
Rather than repel customers, I believe your restaurant has the potential to attract and perhaps
strengthen the Vietnamese community in North Texas. Imagine customers driving into Dallas to
experience a taste of home while connecting with old friends and relatives. Your restaurant can
be a hub for building relationships and celebrating culture, generating business while providing a
public service. This is only possible if your logo is warm, inviting, and inclusive.
I applaud you for bringing Vietnamese street food to Dallas, but I also caution you to choose a
more politically neutral symbol or at least choose a different color for your existing star.
Revising your logo will ensure confidence in your customer base and your restaurant’s success.
Sincerely,
Hannah Lee
Hannah Lee
Vietnamese American
Enclosure (1): Photo of Restaurant Store Front
BusinessLetterFormatSample13.pdf
1800 Stone Ridge Street Your Street Address Los Angeles, CA 90001 City, State Zip July 4, 2000 Month Date, Year Ms. Michelle Johnson Mr./Mrs./Ms./Dr. /President Full Name of Recipient President, Johnson Family Center Title of Recipient, Company Name 344 Western Lane Recipient Street Address New York, NY 10027 City, State Zip
Dear Ms. Johnson: Dear Ms./Mrs./Mr. Last Name
When using this format, you do not want to indent, margins on all sides should be one-inch. Start the first paragraph by introducing yourself in a friendly way and then state the purpose of your letter. Know your audience because it’s very important that you keep their attention. Remember, you are not writing to yourself, think in term of the recipient and write passionately. Use a couple of sentences to explain the purpose, but save the detail for the body paragraph(s).
Start the body paragraph by justifying the importance of the main point. In the next few paragraphs, continue justification with background information and supporting details. Body paragraphs are where you offer solutions, advices, suggestions, or proposals. Write as many body paragraphs as you want, however, keep it short and straight to the point, you do not want to bore the reader to death or look like you’re writing a school essay.
In the closing paragraph, you should restate the purpose of the letter and, in some cases, request some type of action. Remind the reader where they can contact you and make sure to close the letter in a friendly manner.
Sincerely, Closing
Leave 4 Spaces and Sign Your Name
Matt Smith Print Your Full Name Owner, LA Bike Shop Your Title, Company Name
Enclosures (3) Attachment: Use Enclosure or Enclosures (#)
PERSUASIVELETTER.docx
Hannah Lee
1695 Corval Trail
Arlington, TX 76236
November 9, 2018
Mike Jones
Marketing Director at Yum! Brands RSC
1900 Colonel Sanders Lane
Louisville, KY 40213
Dear Mr. Jones:
My name is Hannah Lee, a Vietnamese American and a long-time participant in the growth and
development of the Vietnamese community in Arlington, Texas. I am aware that your franchise
is now opening a new banh mi concept restaurant in Dallas, Texas. This is exciting news. Thanks
to your company, the Vietnamese community in North Texas will soon enjoy a taste reminiscent
of home, yet I noticed your restaurant’s logo includes a communist symbol. This will
unquestionably offend your base clientele and economically damage your business.
When your restaurant opened on September 12, I couldn’t help but notice your logo design: a
five-pointed red star situated behind the words “BANH SHOP” (see enclosure). According to
the history of Vietnam, the five-pointed red star represents communism. During the battles
between the Northern and Southern regions, communist North Vietnam intentionally chose the
single-star shape to denote a unified political power suggesting all people regardless of will,
belief, and culture should think and act similarly. Using a single star with sharp edges projecting
from a center point, the communists promoted singularity in culture, and like communist China
and Russia, chose red to symbolize cultural and political power over democratic regions such as
South Vietnam. In short, your logo’s red star represents communist propaganda, a psychological
reminder to many Vietnamese American refugees, like my parents, of their suffering under the
brutal communist regime. Please consider how many of your customers are refugees or children
of refugees from the Vietnam War. If you were Jewish, would you go to a Jewish restaurant
displaying a swastika symbol?
To some, my comments may seem extreme because a red star can symbolize anything. For
example, Macy’s department store uses a red star; however, Macy’s is an American based
department store and does not intend to perpetuate communism, so no one is offended by Macy’s
logo. Your company, on the contrary, opened a Vietnamese concept restaurant near the second
highest population of Vietnamese Americans in Texas. Obviously, you intend to sell your brand
to Vietnamese customers, so commercializing communism is not a wise marketing choice.
In addition, the words “Saigon Street Food” appear below your logo. According to Vietnamese
history, “Saigon” was the capital of the independent republic of Vietnam. Why are you pairing a
communist symbol with a republic title? This contradiction may instill skepticism in your
customers as they struggle to understand the meaning behind your confusing message. If your
company fails to understand Vietnamese history, then your customers may believe your
company fails to understand Vietnamese food. They will choose other restaurants, and your
franchise will not financially survive.
Rather than repel customers, I believe your restaurant has the potential to attract and perhaps
strengthen the Vietnamese community in North Texas. Imagine customers driving into Dallas to
experience a taste of home while connecting with old friends and relatives. Your restaurant can
be a hub for building relationships and celebrating culture, generating business while providing a
public service. This is only possible if your logo is warm, inviting, and inclusive.
I applaud you for bringing Vietnamese street food to Dallas, but I also caution you to choose a
more politically neutral symbol or at least choose a different color for your existing star.
Revising your logo will ensure confidence in your customer base and your restaurant’s success.
Sincerely,
Hannah Lee
Hannah Lee
Vietnamese American
Enclosure (1): Photo of Restaurant Store Front
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