Journal

please see the attached instructions and below the link for the article that you will work on.

https://hbr.org/2007/07/if-brands-are-built-over-years-why-are-they-managed-over-quarters

In addition to the instructions and requirements, I need ANOTHER discussion question about specific part or topic in the article that makes you really think or want to know more about, a good discussion question that is not too hard, not too easy and answer it in just few lines. 

Due in 12 hours.