Internet Assignment

 

Internet Assignment 

International Marketing Resource Links

In today’s business environment, the Internet plays a key role in 

locating valuable informat

ion.  For the Internet assignment 

your goal 

is to co

mplete the following:

1.

Find a website that relates specifically to 

global

marketing 

strategies and 

that provides 

examples of 

organizational

that have 

implemented successful strategies and companies that have 

implemented unsuccessful strategies

a.

This websit

e should show or discuss 

the various 

techniques used to build an effective yet simple 

global

marketing plan.

2.

Then, 

list and discuss at least 

five

benefits

a small business 

owner or 

entrepreneur

can use this website to 

build an effective 

global

marketing 

plan.  Include a discussion of the specific 

resources available (i.e. currency exchange rates, culture 

analysis, etc.)

Be sure to include the website link

s

in your analysis and

a 

bibliographic at the end of your report.  3 pages APA format