Initial Strategy Report

Part 1 of the paper includes:

Business definition: Who do you want to serve and why? Be sure to include

customers/segments to be targeted and customer needs satisfied. What is the rationale

for these choices (e.g., segment attractiveness, market gaps, fit with resources,

synergies)?

Part 2 Includes:

Competitive advantage: What competitors will you compete against and how?

The first two part of this need to be completed.  Please get back to me no later than tomorrow at 3:00pm EST.  

2-3 pages please typed

I've attached the case to this question as