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TheRhetoricalAppealsTemplate1.docx

The Rhetorical Appeals Assignment Template

Purpose:

This assignment will help you define the rhetorical appeals in your own words and begin to analyze how they are used in an everyday scenario: a persuasive social media post. Use this template to guide you through completing each prompt.

Instructions:

Choose a social media post (TikTok, Instagram, YouTube, etc.) that is trying to convince people of something (buying a product, changing an opinion, joining a cause, etc.). Then follow these steps:

Part 1: Define the Appeals in your own words (1-2 complete sentences per appeal):

In your own words, define each:

Ethos

Logos

Pathos

Each definition should be 1–2 sentences and explain how the rhetorical appeal works in persuasion.

Part 2: Describe the Post

Each response should be 1–2 complete sentences minimum.

Answer these questions:

Insert a screenshot of your chosen post in this response box.

What is the post about?

What audience is the post targeting?

What is the creator trying to persuade the audience to do, think, or feel?

Part 3: Identify and Explain the Appeals

Each response should be 1–2 complete sentences minimum.

Answer these questions to explain how the post uses each rhetorical appeal:

What’s one moment that uses logos? What makes it logical (or maybe where it fails to be logical)?

What’s one moment that uses ethos? How is credibility or trust shown (or lost) with the target audience?

What’s one moment that uses pathos? How does it create emotion?

Part 4: Assess

Which appeal do you think worked best in the post, and why? Answer with at least two complete sentences.

Assignmentbm.docx

Assignment: The Rhetorical Appeals

Purpose:

This assignment will help you define the rhetorical appeals in your own words and begin to analyze how they are used in an everyday scenario: a persuasive social media post. Use the attached template to guide you through completing each prompt.

Instructions:

Choose a social media post (TikTok, Instagram, YouTube, etc.) that is trying to  convince people of something (buying a product, changing an opinion, joining a cause, etc.). 

 

Download this template Download Download this template  to complete your work and submit it for this week’s assignment.

 

 

Rubric

Rhetorial Appeals Grading Rubric (1)

Rhetorial Appeals Grading Rubric (1)

Criteria

Ratings

Pts

This criterion is linked to a Learning OutcomePart1: Definitions of Appeals

10 to >8.0 ptsExcellentDefines all three appeals clearly, in own words; definitions are accurate, concise (1–2 sentences), and show full understanding.

8 to >6.0 ptsProficientMostly clear definitions; may have 1 minor misunderstanding or slightly vague wording. Student uses 1-2 full sentences.

6 to >4.0 ptsDevelopingDefinitions are unclear, incomplete, copied from another source, or show limited understanding and/or student does not use 1-2 complete sentences.

4 to >0 ptsMissingImportant elements missing and/or vague.

10 pts

This criterion is linked to a Learning OutcomePart 2: Description of Post

10 to >8.0 ptsExcellentPost is shared (link or screenshot). Student clearly answers all four questions with relevant detail and each response is at least 1-2 complete sentences. Shows understanding of purpose and audience. Student uses complete sentences.

8 to >6.0 ptsProficientPost link or screenshot is included. Answers most questions with some detail, though one may be vague or slightly incomplete. Student uses complete sentences and each response is at least 1-2 complete sentences.

6 to >4.0 ptsDevelopingMissing post link/screenshot, student does not use 1-2 complete sentences, or responses are vague, incomplete, or don’t show full understanding.

4 to >0 ptsMissingImportant elements missing and/or vague.

10 pts

This criterion is linked to a Learning OutcomePart 3: Identifying Appeals

20 to >15.0 ptsExcellentGives strong, specific examples of logos, ethos, and pathos from the post. Each explanation clearly connects the example to the appeal and shows insight. Each response is at least 1-2 complete sentences.

15 to >10.0 ptsProficientGives examples of all three appeals with mostly clear explanations. Each response is a minimum of 1-2 complete sentences. One example may be underdeveloped or inaccurate.

10 to >5.0 ptsDevelopingMissing one or more appeals, or student does not use 1-2 complete sentences, or explanations are vague, inaccurate, and/or disconnected from the example.

5 to >0 ptsMissingImportant elements missing and/or vague.

20 pts

This criterion is linked to a Learning OutcomePart 4: Assessment of Effectiveness

5 to >4.0 ptsExcellentClearly identifies which appeal worked best and supports the choice with thoughtful reasoning in at least two complete sentences.

4 to >3.0 ptsProficientIdentifies an appeal and provides some reasoning in at least two complete sentences, though explanation may be general or underdeveloped.

3 to >2.0 ptsDevelopingChoice is unclear or reasoning is missing/weak; less than two sentences or not complete sentences.

2 to >0 ptsMissingImportant elements missing and/or vague

5 pts

This criterion is linked to a Learning OutcomeMechanics

5 to >4.0 ptsExcellentNo serious errors in spelling, grammar, or punctuation interrupt the reader.

4 to >3.0 ptsProficientErrors in spelling, grammar, or punctuation interrupt the reader but they are not serious or frequent.

3 to >2.0 ptsDevelopingErrors in spelling, grammar, or punctuation interrupt the reader somewhat frequently.

2 to >0 ptsMissingSerious errors in spelling, grammar, or punctuation make reading difficult.

5 pts

Total Points: 50

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