Global Marketing
Zara Case Study 1.1 pg 144-149
Answer questions 1-5 (pg. 149)
Select a competitor to Zara. Compare and contrast how Zara and its competitor applied the marketing mix elements (7P's) to create their positioning. Use a table to compare the marketing mix of each company side-by-side. What do you think that Zara did differently or better than its competitor(s)?
Format: 2-3 pages double spaced
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