final622 bsu

  This assignment will incorporate all the properly cited visuals from your previous papers and discussion forums related to your mentor company(fedEx) and country ( Philippines )

In your paper,

Executive Summary

• Summarize the rationale of your plan.
  • Remember that this is the marketing team's sales pitch for the company entering the new country.

Environmental Analysis

• Analyze the environmental situation of your mentor company in the global arena.
  • Base your analysis on economic, environmental, trade, social and cultural, political, legal, and regulatory factors.

Under a General Strategy

• Explain your segmentation, targeting, and positioning strategy for that line of product in the new region.
• Discuss your market entry strategy, including export selling and sourcing activities, if any.
• Explain the environmental/sustainability factors.

Specific Plans and Strategies

• Explain your competitive advantages strategies to compete against five industry forces.
• Formulate the 4Ps:
  • product and brands
    • Hint: Refer to your Week 4 Product Branding discussion forum.
  • price
  • place
  • promotion with a special focus on digital media and integrated marketing communication (IMC)
• Include the SWOT for your company in a grid with color and include sustainability.
  • Hint: Refer to your Week 5 Integrated Marketing Communications assignment.
• Discuss the company’s CSR and social responsiveness strategies, particularly in the selected region. Corporate Social Responsibility (CSR) 

• must be 7