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Jazzercise has long been associated with 1980s aerobics. In early 2015, the company launched a rebranding campaign. Review Chapter 2 in the text and the resources for Jazzercise, then address the importance of the following:

• Corporate mission and rebranding alignment with it

• Defining features of the product/service

• Current competitors

• How the company is differentiating itself from competition


What is your substantiated opinion of the potential rebrand effectiveness?


One to two paragraphs. 


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njosh
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