excel assignment

bahlman2

  

In this problem, you will calculate the marginal benefit and the marginal benefit per dollar of each unit of advertising for each type of advertising. You will determine the levels of different types of advertising at which the marginal benefits per dollar between three kinds of advertising are equal. You will also evaluate different combinations of three types of advertising.

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  • Bahlman_Chapter_13_Ad_Allocation_Problem_Start.xlsx