Eight Make or Break Rules for Marketers

READ: David Morse's, "The 8 Make or Break Rules of Multicultural Marketing."Links to an external site.

TO DO: Using David Morse's eight "make or break" rules for marketers, choose two rules and find existing or recent advertising campaigns that you feel embody that rule.

EXPLAIN in 2-3 pages total how the campaigns embody the rule and what makes these campaigns successful at reaching their target audience.