Economic & Marketing

Sustainability, Social Impact, and the Bottom Line

Think about a product or service you recently purchased that originated from a company whose Mission includes a focus on sustainability or social impact. In other words, a company that “does well by doing good.“ Then read and reply to each of the prompts below:

· What was the name of the company and what did you purchase?

· Why did you choose to purchase that particular product or service?

· Did the company's position on sustainability or social impact influence your purchase decision?

· Compared to its competitors in the industry, how was the product priced?

· Would you purchase the product in the future? Why or why not?

· How is this company performing in their sector? Are they able to compete and stay true to their Mission?

Branding and Omnichannel Marketing

Use the Wall Street Journal menu link to find a recent article related to branding or omnichannel marketing. Alternatively, your source may be any other business periodical (e.g., Forbes, BusinessWeek, The Economist) with an article that contains relevant information.

Provide a link or reference to the article. Then respond to the prompts below:

· Briefly summarize the key ideas discussed in the article

· Do your own experiences as a customer reinforce or challenge the ideas in the article?

· How do the ideas from this article apply to your company or workplace?

· Is the challenge of brand alignment across channels covered in this article?

· If so, describe how it is discussed and explain its relevance

· If not, should it have been included in the discussion? Why or why not?

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