discussion1

Express your thoughts about at LEAST TWO of the questions posed about positioning, innovation, and research.   Be sure to read each other's comments to all questions.   Ask  a probing question about what another person has written.   For full credit, if you are asked a question about your comment, be sure to respond!   You have until 5:00pm the end of our virtual week, to conduct these discussions.  As always, quality of comments, quantity (the number of quality comments), and timeliness (posting throughout the virtual week -- not too early, not too late) counts in my evaluation of your discussion.

To avoid any confusion:  Here are the questions; for best reading results, post your responses as a thread...

Positioning Question - Some people believe that positioning is the key step in marketing.  Do you agree?  Why or why not?   Give at least one example of a product or service that you think has successfully positioned itself.   (Remember, positioning is NOT the same as product placement or location)

Innovation Question - What is the role of innovation in marketing?  Why is it important to a marketer?  To a consumer?  Give us an example from your own experience as a shopper.

Marketing Research Question - What is your opinion about marketing research, or research in general.  Are focus groups, surveys, etc. dependable as a way of testing consumers' ideas about a new product?   What's been your experience, if any?   Can you share any current interesting marketing research (if so, be sure to cite your source)?