Discussion U

This video case focuses on the integrated marketing communications program developed by Baltimore-based Under Armour to build its brand and to help it become one of the most successful and fastest growing sports apparel companies in the world. After viewing the video case (located in Learning Module 2) as many times as you wish, there are discussion topics for you to think about. Read and answer the following questions

Discussion Topic 1:

Describe the factors that have contributed to Under Armour's success according to this video case.

Discussion Topic 2:

Describe ONE of the many challenges faced by Under Armour in the sports apparel category.

Discussion Topic 3:

Describe Under Armour's target market according to the video case.

Video case links: 

https://online.fiu.edu/videos/?vpvid=f83fac38-96c6-47cc-9c49-64f76231b4d5

https://www.viddler.com/embed/b4037206/?f=1&autoplay=0&player=full&disablebranding=0