Discussion on Building and Managing Brand Equity

Pick out three brands from a particular industry. Be sure to list them. How are they positioned? Which is the best in your view? Why is that particular brand the best in your view? Assess each (of the three) brand's awareness level and consumer loyalty level. What is each brand's personality? Looking into the future, what specific relevance issues will each brand face? Elaborate.

Additional Notes on grading criteria and textbook reference included in attachement.