Discussion 4.1: Measuring Human Behavior

In business, a main set of activities are focused on predicting behavior of customers and employees. Organizations perhaps have some loose idea of the behaviors desired from employees and in most cases, the desired behavior from customers is a purchase. However, as we have been learning, everything that transacts between a company and customers, separate from the product or service, depends on human transactions. Measuring human behavior is a big deal in business organizations, however there are problems with utilizing past behavior and data, which is what measurements do, and predicting future outcomes. What are some of the inconsistencies in predicting future behavior using historical data and how might HR address these issues?

* Your initial post (approximately 200-250 words) should address each question in the discussion directions
* Please use at least two appropriate scholarly references formatted in the most current APA format.