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Your Agency’s Communication Blueprint

For this discussion, you will create a comprehensive communication  strategy for a real or hypothetical public service agency. Your plan  should show how the agency will communicate during routine operations,  during a crisis or emergency, and after an incident that may affect  public trust.

Your post should include:

• A brief agency profile and communication context
• A routine communication plan
• A crisis and emergency communication plan
• A post-incident trust-rebuilding strategy
• A short rationale explaining how your plan responds to issues such  as media pressure, misinformation, ethics, transparency, and legitimacy
• Integration of at least seven course readings or resources from  Weeks 1–5 through in-text citations and explanation of how those sources  informed your choices
• A complete reference list

 

• Alignment with Prompt & Use of Course Resources Focuses on how completely and accurately the post responds to the  explicit elements of the assignment prompt. Evaluates whether the agency  profile and communication context are clearly established; whether all  required components (routine plan, crisis/emergency plan, post-incident  trust strategy, and rationale) are present and on-topic; and whether the  response prominently integrates and properly cites at least seven  relevant course readings or resources from Weeks 1–5, with clear  explanations of how those sources inform specific choices in the plan.
   
• Analytic Depth, Originality, & Critical Engagement Focuses on the thoughtfulness and originality of the student’s  analysis and decisions throughout the blueprint. Evaluates how well the  post goes beyond description to explain and justify choices, draw  connections across course concepts, and critically reflect on tradeoffs  and challenges in public communication. Assesses the extent to which the  student offers distinctive insights, nuanced reasoning, or creative but  realistic approaches that demonstrate higher-order thinking rather than  formulaic or purely surface-level responses.
   
• Communication Strategy Design & Ethical/Practical Soundness Focuses on the substance and practicality of the proposed  communication plans across all required phases: routine operations,  crisis/emergency, and post-incident trust rebuilding. Evaluates whether  each phase includes specific, actionable strategies, appropriate  channels and audiences, and clear roles or processes that reflect  realistic public service communication practice. Assesses how well the  plan anticipates and addresses media pressure, misinformation, ethics,  transparency, and legitimacy, and whether the trust-rebuilding strategy  is credible and responsive to damaged public confidence.
   
• Organization, Clarity, & Academic Writing Conventions Focuses on presentation quality and formal writing standards  expected in upper-level college work. Evaluates the organization of  headings and sections so that the routine, crisis, and post-incident  plans and rationale are easy to locate and follow. Considers clarity of  paragraphing and transitions between sections, as well as the coherence  of the overall blueprint as a unified plan. Assesses grammar,  punctuation, and sentence structure for readability, as well as  adherence to any required academic or citation style and the  completeness and accuracy of the reference list.