DC unit 6

Topic: Internet Presence

Overview:

An Internet presence has become critical to a firm’s marketing success. The firm or brand’s website, website customer involvement, and how the firm addresses social media have increasingly become critical to a firm’s overall marketing efforts and bottom-line success.

Discuss and explain your responses:

• How do you plan to use the Internet to get your company noticed in the sea of Internet sites and stores?
• How much money will you be investing in your Internet presence?
• How will that money be allocated?
• What metrics will you use to determine your website effectiveness and reach?