DB 2

The following are the six major research priorities of the Marketing Science Institute: 

1. Delivering Customer Value 

2. The Evolving tech of Martech and Advertising 

3. Tools for capturing information to fuel growth 

4. The rise of Omnichannel promotion and distribution 

5. Organizing for Marketing Agility

6. Innovation NPD and Commercialization 

Review https://www.msi.org/wp-content/uploads/2020/06/MSI_RP20-22.pdf, choose one of the subtopics (listed as 1.1., 1.2  or 2.1 2.2 etc...), and answer the following questions:

"What is the current state of research in this particular sub-area? What are the major themes that researchers are finding in this area and what specifically do they recommend to explore further?" 

YOU MUST FOLLOW THESE INSTRUCTIONS AND DO NOT ACCEPT IF YOU CANNOT DO IT

MUST BE 700 WORDS

MUST INCLUDE A SEPARATE PAGE OF ANNOTATED BIBLIOGRAPHY OF CITED SOURCES. MINIMUM IS 3 AT 100 WORDS EACH

MUST CITE 3 SCHOLARLY SOURCES INCLUDING JOURNALS

MUST INCLUDE A BIBLE VERSE INSIDE THE PAPER

CITE SOURCES WITH APA FORMAT

MUST SUBMIT TOMORROW