Crisis Study
Review the crisis communication case studies in both the Lachlan and Liberman texts, with emphasis on the KFC crisis of 2009 in Liberman et al Chapter 10.
Read: 15 Minutes to ‘Mayhem’: How a Tweet Led to a Shortage at Popeyes - The New York Times (nytimes.com).
In at least three brief paragraphs (30 to 50 words each) describe:
1 -- What roles do frontline workers play in corporate communications.
2 -- How you think the organization was effective or not, and why, in how they handled internal communication.
3 -- Compare the KFC crisis with similar and more recent fast-food chicken shortage controversies.
2 years ago 10
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