Crisis Study

Review the crisis communication case studies in both the Lachlan and Liberman texts, with emphasis on the KFC crisis of 2009 in Liberman et al Chapter 10. 

 Read: 15 Minutes to ‘Mayhem’: How a Tweet Led to a Shortage at Popeyes - The New York Times (nytimes.com).  

In at least three brief paragraphs (30 to 50 words each) describe:

1 -- What roles do frontline workers play in corporate communications.

2 -- How you think the organization was effective or not, and why, in how they handled internal communication.

3 -- Compare the KFC crisis with similar and more recent fast-food chicken shortage controversies.