create a product

create a product (either a good or service) that is not currently in the market and bring it to market.

- describe and discuss your product

- why and how are you going to bring your product to market

required items to include:

- demand for product what and how to measure target market

+  your customer demographics

+ based upon the tastes and preferences of your customer demographic - are you filling a gap or challenging an existing product? in what ways?

+ normal or inferior product - response to micro, macro conditions

+ global and/or domestic target market, why?

+ current available substitute?

+ establish how you know they are substitute

+ any complements to your product?

+ what is their market impact on your product?

+ expectations of future demand changes - global market changing? domestic macro conditions (jobs)? market environment (more or less competitive, why?)

- supply of your product - all stages

+ financing - traditional, crowd financing? why?

+describe possible terms of funding?

+ government protection - apply for patents, copyrights, licenses?

+ production - what resources will you need? (labor, physical capital, natural resources)

+ where will you source each? (supply chain)

+ transportation - mode? why choice?

+ distribution - channels, new or existing? describe why?

+ testing - quality control, government regulation - compliance costs, specific to small businesses and your product, health regulations, agencies?

+ marketing - how, where, importance

+ taxes - what taxes will your business be subject to?

- market environment

+ ease of entry? barriers? mote?

+ competitive strategies?

+ potential competitors possible responses to your entry?

- must be 1000 words or less in total