CPM

Develop a Competitive Profile Matrix for your CLC group’s selected company. Complete the following steps. Company (Chick-Fil-A)

• Step 1: Refer to Chapter 3 of Strategic Management: A Competitive Advantage Approach, Concepts, and Cases to learn how to complete a CPM.
• Step 2: Open your Strategic-Planning Template. Click on the CPM tab at the bottom of the template.
• Step 3: View online resources that compare the company with their primary competitor, or, if possible, two closest competitors. You should also use the sources listed in Table 3-7.
• Step 4: Prepare a CPM that includes the team’s company and two primary competitors.
• Step 5: Write a brief explanation (250 words) of the findings and implications of the data identified in the CPM. See the "Sample Strategic Plan for Sanderson Farm sample project" (2019) as an example.