concept persuasion

Review the following video regarding the concept persuasion within interviews located at YouTube:

Please copy and paste the following address into your web browser to view the file.  https://www.youtube.com/watch?v=MKcdEgRTC9U 

  Using no less than 150 words, discuss: “What does it mean to persuade someone" in the context of Mary J. Smith’s proposal from the Concepts in Communications Studies