Compon

The purpose of this assignment is to continue to have students place  themselves in the role of a marketing research and planning team leader  while completing the last half of the team's project that was started in  Week 3. Students will be researching and making decisions on price  setting, promotion strategies, environmental forces/scanning, and steps  to bringing their company's product from concept to commercialization. 

Assignment Steps 

Resources: Marketing: Ch. 1: pg. 4-10; Ch.  3: pg. 72-92; Ch. 8: pg. 210-223; Ch. 10: pg. 274-281; Ch. 13: pg.  350-352; Chapter 17: pg. 472-475; Ch. 18: pg. 519-526; Ch. 19: pg.  556-558 

Scenario: Using the same organization and  product/service you used in the Week 3 learning team assignment (Wireless Charging System by Tesla Inc) and the  same scenario, you will be presenting the following analyses to the  board of directors and stakeholders. They will be using these analyses  to make their final decision on how, and if, to launch your company's  new and unique product/service. 

Develop a minimum 1,050-word analysis addressing the following:

• Conduct an environmental scan for your company focusing on which of  the five external forces the company is likely to be impacted by and  what actions they will need to take to overcome them.
• Select and describe the price strategy your company will use to  launch its product/service. Why is that strategy the best choice and  will it need to be adjusted over the duration of the Product Life Cycle  (PLC)? Why or why not?
• Select four of the following methods and explain how they should be  used by your company. Explain the reasoning why they align best with  your target segment and product:
  • Advertising
  • Public relations
  • Traditional Digital marketing
  • New Digital marketing techniques (describe)
  • Sales promotion
  • Direct marketing
  • Event marketing
  • Outdoor
• Analyze how your company will implement the New-Product Development  Process (seven stages) to bring your product/service from concept to  commercialization.

Cite a minimum of three peer-reviewed sources.At  least one source should be from the course materials and at least one  source from the University Library. 

Format your paper consistent with APA guidelines.