Company: Amazon

You are requested to develop the first part of your final case study. You should submit a report including the following aspects:

• Choose a company or product to develop the case study. Explain your rational. Why did you choose that company / product? • Develop an executive summary

• Introduce the case study. Determine the objective and the purposes.

• Identify problems, challenges and dilemmas

Formalities:

• Wordcount: 2000-2500

• Cover, Table of Contents, References and Appendix are excluded of the total wordcount.

• Font: Arial 12,5 pts.

• Text alignment: Justified.

• The in-text References and the Bibliography have to be in Harvard’s citation style.

It assesses the following learning outcomes:

• Outcome 1: To analyze the principle, theories, concepts and dynamics of marketing

• Outcome 2: To demonstrate good understanding of theoretical aspects to develop a case study

• Outcome 3: To apply the principles and tools in case study analysis.