CMR 3

Country Market Report

Project Guidelines

Each student will select a target country to research and present. My country is Senegal 

Each student will select a product that is not currently available in the selected country . My selected company is UBER.

Research will be conducted before each individual phase below so that each student is fully educated on the target country.  

Assignment:

Students will be completing a County Market Report where you will explore how to take a product (approved by the instructor) into a foreign country and develop a marketing plan for that product in the target country. Write a minimum of two page paper on taking UBER to Senegal on the topics Below.

Market Research - 

• 1.Regional Strategy 
• 
  
• 2.Market Entry Options/Evaluation